Bella Mela a Pop-Up Shop!


As they say, a change is as good as a holiday! Daniela and Heather were in serious need of a holiday! After many years in the hectic, deadline driven media industry. These two girls decided that they needed to break away and pursue their dreams of owning a small women’s clothing business. Bella Mela was born in January 2012.

A massive amount of research was conducted, and the decision was made that the USA was the place to source an eclectic mix of feminine and classic styles at an affordable cost. With a huge passion for fashion, they jumped on a plane to find the best in women’s fashion.

Quarterly trips to Los Angeles and New York ensure that the range is always on trend for the upcoming season.  From everyday items, jeans, smart tops, jackets, bikini’s to cocktail wear – they have something for everyone!

Bella Mela now hosts Pop-Up shops, Trunk Shows and is present at Collective, which is a unique monthly market experience that focuses solely on design.

Bella Mela will be at the following place in May:

  • Collective 5.0  5th May 2013

             3 Desmond Street, Kramerville

10h00 – 4pm

  • Bella Mela Pop Up Shop :

Unit 1, 1 Kent, 1 Kent Road, Dunkeld West

10th May 2013  12h00 – 18h00

                           11th May 2013  10h00 – 14h00

           Bella Mela is running a competition this month so make haste! Like and share their Facebook page and stand a chance to win one of their outfits featured in their competition.

Contact Heather and Daniela at, like their Facebook page for regular updates on competitions, new stock and international trends etc.

Bella Mella

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